The fastest growing segment in the marketing world is online platforms. Social media has provided companies with an inexpensive way to communicate directly to their market. Customers, or potential customers, can now learn about and follow a company online. This gives marketing a huge boost without a large investment of money. They can tell potential customers about their product or service without paying for advertising space. Coupons can be distributed without printing costs. Even specials services and discounts can now be advertised online.
The internet has been one of the best tools for modern day marketers. If they can get followers on their social media pages, communication becomes direct. These platforms will even show them how many likes or followers they have gained. Rather than worrying about how much interest a marketing campaign is getting, it can now be hash tagged and responses can be logged. Some platforms will tell marketing departments how many followers are discussing their posts.
The digital world has been good to marketing departments with its ability to sort out potential customers. Marketing campaigns can now be based purely on demographic information. When using paid advertising online, target audiences can be selected. While there is no guarantee a customer will purchase a product or service, being able to target people that are demographically interested is still a boost. Many marketing departments have increased their effectiveness through online tools.
When many online marketing tools first became available, they were often difficult to use. Chaos reigned as people unfamiliar with social media platforms had to learn how to use them. Schools now teach the use of these important marketing tools, especially colleges and university programs. Even if an experienced marketing person has been out of school for years, they can now take classes to supplement their knowledge of these valuable marketing tools.